Effective Date: April 10, 2025

<aside> 📢 WE-AR Inc. (hereinafter “the Company”) has established and disclosed this Privacy Policy in accordance with applicable data protection laws to protect the personal information of creators and to ensure the prompt and smooth handling of related complaints.

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Article 1 (Purpose)

This Privacy Policy sets forth how the Company collects, uses, retains, provides, and destroys the personal information of creators (hereinafter “Members” or “Creators”) who use the SimpleSeed for creators app (hereinafter “the Service”). By using the Service, you are deemed to have agreed to this Privacy Policy. This policy works in conjunction with the “Terms of Service – SimpleSeed for creators.”

Article 2 (Purpose of Processing Personal Information)

The Company processes personal information of creators solely for the following purposes. Should any changes occur in the processing purposes, the Company will take necessary measures, including obtaining separate consent in accordance with applicable laws.

1. Membership Registration and Management:

   • To confirm the creator’s registration intent, maintain membership status, prevent fraudulent use, send notifications and communications, and handle complaints.

2. Service Provision:

   • To enable creators to participate in affiliate campaigns (and, in the future, seeding campaigns) with brands, facilitate content creation, and support commerce functionalities—including product sales, shipping, and the collection of address and contact information—as well as to process and provide campaign data (including data collected via the Shopify API).

3. Complaint Handling:

   • To verify the identity of creators, process inquiries and complaints, conduct fact-checking, and deliver responses.

4. Event Participation:

   • To provide information on and opportunities for participation in promotional events.

5. Advertising and Marketing Services:

   • To analyze campaign performance, deliver tailored content and advertisements, and support marketing efforts related to creator activities.

6. Credit System Management:

• To process and manage the creator’s credits earned through campaign participation, referral rewards, or events; and to support credit usage such as product redemption and cash conversion.
• Credit history, including earning and redemption activities, may be processed as part of financial transaction history and is protected under applicable data protection laws. Users may access or request deletion of such data under Article 5.
• To manage credits earned through event participation, referral programs, and campaign activity, and to process credit usage including product redemption and cash withdrawals (subject to minimum balance and verification requirements).

Article 3 (Processing and Retention Period of Personal Information)

The Company processes and retains personal information according to applicable laws or as agreed with the creator. The retention periods for each category of personal information are as follows:

1. Membership Registration and Management:

   • Retained until the creator withdraws membership. However, if issues such as ongoing investigations or unsettled debts arise, retention will continue until those matters are resolved.

2. Service Provision:

   • Retained until the completion or termination of the service. In accordance with the Act on Consumer Protection in Electronic Commerce, the following retention periods apply:

   Collected Information Items	Retention Period
   Records of consumer complaints or dispute resolution	3 years
   Records related to contracts or subscription withdrawals	5 years
   Records of payment and product supply	5 years
   Records related to display and advertising	6 months

3. Campaign and Marketing Data:

   • Campaign content and analytics data—including data from affiliate and seeding campaigns, and campaign data collected via the Shopify API—are retained until the creator requests deletion or the account is terminated, for a maximum of 1 year.

4. Event Participation:

   • Retained until the event concludes or prizes are delivered.

5. Complaint Handling:

   • Retained until the inquiry or complaint is fully processed.